Until some months back, googling with the key word ‘social media marketing in kerala’ would not give you accurate results that you would look for. Now the scenario has started to change. At last, our god’s own country has become a market for the so-called social media marketers like me.
There is one very reason why I right this now. The reason is nothing but a newspaper column I saw some days back. It was nothing good for me. It was a kind of threat to my profession. It was absolute and pure criticism to the new trends in social networking and its after effects including some facebook addiction disorder. But whatever it was in the paper it really made me think for a while. I sat in my chair and thought for a moment. “is there a better time to hit our Kerala market with the techniques and strategies of social media marketing”.
If the new generation has really started to take facebook and twitter so seriously that it has even become a disorder then we should foresee the shift in the trends in social networking. We see a general trend that as people learn about something they start using it. Then once they feel like they are experts in it, they make it a lifestyle. So here, there are enough reasons to believe that social networking has become a lifestyle to the youth of Kerala.
However, what one should really analyze before leap is that whether the companies here are well aware about the potential of social media tools to influence and impress people and do the magic-conversion (from visitors to customers). Even though social media marketing is a proven marketing tool in the west as well as in the metros of India
The major reasons for this hesitation being lack of big players emerged from the domestic market and the reluctance of our own customers to make online purchases. As I said, the total system is poised to take the big shift whether it is in lifestyle or purchase style or even spending style. In my observation, there is no better time to enter the Kerala market and to explore the opportunities waiting. To cope with the competition we must adopt the newer styles of marketing and everybody does that. Now social media marketing is the latest in the array. So catch it and try it.
