Wednesday, November 2, 2011

Maruthua Pharma- a brand revitalized


A brand that had an impact in the minds of Malayalees long ago through its ads; that’s Maruthua pharma for me till some months ago. But it has totally changed my attitude towards the, once almost forgotten brand through its complete re branding exercises. It’s a nice thing to see a pure Kerala brand resurrecting like a phoenix and placing in a better way.


The new logo is really good that it will provide a refreshing look. They have come up with new products like Maruthua for Men and Insta Cappi.  
But more importantly it’s about the new venture they have come up with, that I should be talking about- the Ayurvedic clinic named Maruthua For Better life. The company website says, ‘Maruthua For Better Life aims to provide quality service to those in need of revitalization of the body through full body hot oil massages and steam baths. It also offers therapeutic services for beauty care’.

many Ayurvedic clinics are coming up in Kerala with different USPs and so much blabbering about their characteristics. I want to see how Maruthua For a Better life is going to stand out from the clutter.