The billboard days are back.

The thought for this blog came when I saw the bill board of 7up. It was created very beautifully and attractively. It even gave me the impression that there is something new in 7up. One thing about the design of the board was that it was not fully used. Still the design was amazing. It was the 7up character and a bottle at the middle of the board as projections and fully decorated with attractive lighting. I even felt like it is kind of interactive. It has some kind of conversation value.

Not just that one, take any of the new bill boards, it all create better impressions than the old ones. Basically it is the innovative design that attracts us. We saw so many innovations on bill boards in last Christmas and New Year season. Crackers, Christmas trees, some revolving stuffs and so many other things that we have never expected to see on a bill board. We have also seen some very creative design like the one in the picture here.

These kinds of designs will surely catch our eye balls and make us think about the brand for a second. As we all know bill boards are one very effective way to create brand recall, if used well. The new trends and designs are paving way to make all the brand managers and advertisement mavens to once again think about bill boards as one of the major tool for brand creation. One reason being people are spending a lot of their time outside their home. All the time spent outside, they need something to look at, for killing time, be it inside a bus or at a bus stop.

Recently read this comment in an article. “Traveling, dining, shopping – people are spending more time out of home than ever before. Brands are looking to connect and engage with consumers more and more and to be on top of the mind of consumers. Modern airports like the ones in Hyderabad, Bangalore and Delhi and Metro rail as transit mediums are gaining prominence as the audience gets uninterrupted time. Hence, the relevance of the medium is becoming stronger – malls-multiplexes provide scope for large-format visibility while consumers are shopping and on the move. Road mediums, too, are looking better than ever before with the introduction of international standard bus queues, billboards and street furniture.” (Nabendu Bhattacharya, Founder, Milestone Brandcomm)