Few
days back there was an ad on the front page of The Hindu news paper of the new
Nissan Sunny. A half page ad. I looked at the car and then all I saw is the
caption which says ‘It’s not just a car... It’s a caaar’. That’s it. I put the
paper down and thought about it for a moment. How could a company like Nissan
come up with such a bad caption for such a beautiful car?
We
have seen thousands of captions of different products of different companies.
Some are good some are bad. Some really strike. Many I forget. This one
actually made me feel like ‘what a pity one’. All I thought is about the
creative agency which brought this idea of caaar. I don know for how many
people this caaar concept will be digestible. Not for me for sure. May be
because I work in a creative marketing agency or may be because I watch ads
very closely. But above all I’m also a reader or even a prospect for the
company and I’m sorry to say they have failed to impress this prospect and
attract to their Sunny.
I’m
sure anyone could have come up with a better caption and attracted more eye
balls. I hope next time when Nissan launches their new car they will have a
beautiful caption for their car and not just some caaar…
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