The three Cs of social media

For the past one year I’m learning social media and still it is going on. From what I have seen and learned and did I figured out the three key words that decides the quality and potential of a social media plan. In social media marketing it’s all about positioning the brand in the perfect way amidst the target people. But since we have a larger audience in the web we have to make sure that whatever stuff we prepare it does not gain a bad image from anyone. So here are the three things you should watch out for when starting off with your marketing strategies.

1)        Content: this is the basic. Without content you will never be able to move on. Now you may think where to get the content. It’s very simple and it takes only a little contemplation on the company or the product or the place it belongs to or even on its name. If it’s a consumer product all you have to do is to constantly update the changes and trends with the products and the company and general trends in the category of the product. If you are dealing with a resort something like that then you can for the place and the heritage and tradition of the place. In some cases you can even utilize the name in a very effective way to position the brand before the online netizens.

2)        Conversation: this is the most important C in all the three. Without proper and planned conversation no page can retain people and bring the desired effect to your business from social media. In fact conversation is the best part of social media marketing since all the other marketing channels are one way. With conversations we can engage people pamper them and even sell your products. The customer will surely feel proud about and attached to your brand on receiving replies to their dialogues. The best pert of social media conversation is that it is casual and no need of any kind of formalities.

3)       Creativity: at last we have to pour a drop of creativity into everything we do or all our efforts will be down in a much unexpected moment. Creativity should be visible in such a way that it attracts the category of people who are actually not your target group. So that’s an extra pie. And creativity will surely help you to brand in a way that doesn’t take much effort from your part. If your pages are really awesome that it attracts the social media observers who are waiting for something to talk about then they will talk about your pages and that’ll be a serious achievement for your brand and this will bring much more traffic than you expect.